As a young adult, a mentor of mine told me I reminded her of a wildflower. I believe the reference was that beneath a pretty face and shy exterior, I had surprising resilience and strength.
Words are the same way. On the outside, they may flow together and create pleasant prose, but it is the ability to persuade or create strong images or feelings that makes them powerful.
Just as a florist has a particular talent in arranging flowers to create something unique and beautiful for each customer, I have a talent for arranging words. These words can engage the reader and connect with him or her, by word images, compelling stories, and universal emotions. Whether the purpose is relationship-building, information sharing, solution-proposing, inspiration, or education, words are the key to effective communication.
Businesses and nonprofit need to communicate. They need to communicate their features and benefits, the solutions they offer, and what sets them apart. Similar to the falling tree in the forest, your business cannot carry out its goals if no one hears what it is all about.
Unfortunately, many small business owners and nonprofit directors know they are missing opportunities to communicate their mission to the world, but feel helpless to improve their status. While wearing the many hats of CEO, CFO, HR, office manager, and business development (to name a few), comprehensive marketing strategies may fall by the wayside. In addition, while many entrepreneurs are financially savvy, their forte may not be written communication.
Consider a writer-for-hire who can update your web content, create collateral and newsletters, compose donor letters… and you can multiply your outreach many times over. In addition, if you feel left out of the social media loop, freelancers are available to update your website, blog, and post to relevant sites on your behalf.
So that’s me, Wildflower Writing, writer-for-hire, available to write… well, anything with words!
- A small business doesn’t just…shut down (bizznesscard.wordpress.com)