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If you’ve ever read John C. Maxwell‘s book, Thinking for a Change, you may not consider how important thinking can be to your success.
I am a thinker. When I wake up, I think about what I have to do that day, and how I’m going to get it done. Sometimes I think about a movie I just watched or an encounter I had. Sometimes my imagination goes wild with a simple “what if” question.
Even though it’s been a while since I read the book, I remember his ideas about purposefully setting aside time to think, and keeping a notebook or recorder handy for those times you come up with great ideas or solutions just as you wake up or are driving.
How often have you been in a rut, personally or professionally, as you continue to do the same things over and over? What if you had some daily “think time?” What if you spent time each day thinking about possibilities to expand your horizons, to give to others, to create solutions, to find another box to think outside of?”
Innovation in business, as in any sphere, is largely the result of people who think differently than the rest of the world. People who take the time to see the picture from another angle, to consider the possibilities, to ask “what if?” are the people who change the world.
Don’t be a follower. Don’t do it how it’s always been done. Ask questions. Dream up answers. Fill your head with new ideas. Take your business and your life to the next level. As Winnie the Pooh says, “People who don’t Think probably don’t have Brains; rather, they have grey fluff that’s blown into their heads by mistake.”
Posted in Business, communication, Innovation, Uncategorized
Tagged A. A. Milne, book, change, ideas, imagination, important, innovation, John C. Maxwell, people, picture, possibilities, read, solutions, success, thinker, thinking, Winnie-the-Pooh
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If you network with the right people, they will ask you, “What kinds of leads can I send your way? Who is your ideal client?”
I am fortunate to have as a client a marketing savvy person who is contacting each of his clients to ask, “how can I refer you?” As philanthropic as we like to see ourselves, we tend to give about as much as we receive. By taking the first step, and asking his clients to provide specific target clients as well as a nutshell of their businesses, he is offering to give referrals. He is giving first, knowing that it is human nature to reciprocate. Theoretically, he will receive more referrals just by asking the question.
A secondary benefit of having clients answer questions about their business and clientele is that the client has a better understanding of what they do and why they’re doing it. Everyone needs the standard “elevator speech” when someone asks, “what do you do?” Clarifying your understanding of your market and business leads to a better elevator speech. Lawyers don’t just try cases, they resolve disputes. Mechanics don’t just fix cars, they offer transportation solutions. It’s not a PC way of defining your business to use impressive words, it’s connecting with potential clients on a level that matters to them. I don’t care about how a car works, but I do care when mine doesn’t!
In a roundabout way, I am recommending that you A) Network like there’s no tomorrow, B) Ask for and offer referrals whenever possible, and C) Know your business and how to present it. These three things are interwoven and provide a strong foundation to build your business.
Posted in communication, marketing, networking, referrals
Tagged Business, Business and Economy, client, Elevator pitch, give, leads, marketing, Marketing and Advertising, network, people, Question, referrals, Small business, target