Tag Archives: marketing

Get referred

Squirting lemon

Image by Kentishman via Flickr

If you network with the right people, they will ask you, “What kinds of leads can I send your way?  Who is your ideal client?”

I am fortunate to have as a client a marketing savvy person who is contacting each of his clients to ask, “how can I refer you?”  As philanthropic as we like to see ourselves, we tend to give about as much as we receive.  By taking the first step, and asking his clients to provide specific target clients as well as a nutshell of their businesses, he is offering to give referrals.  He is giving first, knowing that it is human nature to reciprocate.  Theoretically, he will receive more referrals just by asking the question.

A secondary benefit of having clients answer questions about their business and clientele is that the client has a better understanding of what they do and why they’re doing it.  Everyone needs the standard “elevator speech” when someone asks, “what do you do?”  Clarifying your understanding of your market and business leads to a better elevator speech.  Lawyers don’t just try cases, they resolve disputes.  Mechanics don’t just fix cars, they offer transportation solutions.  It’s not a PC way of defining your business to use impressive words, it’s connecting with potential clients on a level that matters to them.  I don’t care about how a car works, but I do care when mine doesn’t! 

In a roundabout way, I am recommending that you A) Network like there’s no tomorrow, B) Ask for and offer referrals whenever possible, and C) Know your business and how to present it.  These three things are interwoven and provide a strong foundation to build your business. 


Why Wildflower?

Infographic on how Social Media are being used...

Image via Wikipedia

As a young adult, a mentor of mine told me I reminded her of a wildflower.  I believe the reference was that beneath a pretty face and shy exterior, I had surprising resilience and strength. 

Words are the same way.  On the outside, they may flow together and create pleasant prose, but it is the ability to persuade or create strong images or feelings that makes them powerful. 

Just as a florist has a particular talent in arranging flowers to create something unique and beautiful for each customer, I have a talent for arranging words.  These words can engage the reader and connect with him or her, by word images, compelling stories, and universal emotions.  Whether the purpose is relationship-building, information sharing, solution-proposing, inspiration, or education, words are the key to effective communication.

Businesses and nonprofit need to communicate.  They need to communicate their features and benefits, the solutions they offer, and what sets them apart.  Similar to the falling tree in the forest, your business cannot carry out its goals if no one hears what it is all about. 

Unfortunately, many small business owners and nonprofit directors know they are missing opportunities to communicate their mission to the world, but feel helpless to improve their status.  While wearing the many hats of CEO, CFO, HR, office manager, and business development (to name a few), comprehensive marketing strategies may fall by the wayside.  In addition, while many entrepreneurs are financially savvy, their forte may not be written communication.

Consider a writer-for-hire who can update your web content, create collateral and newsletters, compose donor letters…  and you can multiply your outreach many times over.  In addition, if you feel left out of the social media loop, freelancers are available to update your website, blog, and post to relevant sites on your behalf.     

So that’s me, Wildflower Writing, writer-for-hire, available to write… well, anything with words!