Tag Archives: engage

Fake it till you make it

A biography on a very good athlete.
Image via Wikipedia

Sometimes, an important business meeting falls on the same day you have a big fight with your spouse.  Or a big networking event comes the day after you were up half the night studying.  At times, you just don’t wanna.  You’re tired, you’re upset, and you just don’t feel like smiling and schmoozing.

Do it anyway.  With enthusiasm.  Why? Because you can’t let your emotions rule your life.  Yes, there’s something to be said for being yourself, but this isn’t a question of integrity.  This is putting your best self forward in the best interest of you and your business.  So you smile and engage others.  In fact, you focus on what others are doing and saying, and take the focus off yourself.

Do you know what usually happens?  If you let go of that anger, or sadness, or fatigue for just a moment, it temporarily fades.  In fact, after some serious brainstorming or socializing with great people, those problems may not seem as overwhelming as they were before.

Besides that, you still get all the benefits of being part of a big decision at that meeting, or making that contact that will take your business to the next level.  If you had decided to drop out, either physically or mentally, you might have missed it.

Athletes call it “game face.” When they are on the court or the field, they are focusing on the strategy and movement of the game.  When they are involved in the heat of the game, they are just an athlete.  They are not a parent or a car lover or a philanthropist.  They are in the moment, pushing their minds and bodies to excel.

So the next time you have a business event that you are dreading, fake it till you make it.  Put on your game face and make the most of every opportunity.


Why Wildflower?

Infographic on how Social Media are being used...

Image via Wikipedia

As a young adult, a mentor of mine told me I reminded her of a wildflower.  I believe the reference was that beneath a pretty face and shy exterior, I had surprising resilience and strength. 

Words are the same way.  On the outside, they may flow together and create pleasant prose, but it is the ability to persuade or create strong images or feelings that makes them powerful. 

Just as a florist has a particular talent in arranging flowers to create something unique and beautiful for each customer, I have a talent for arranging words.  These words can engage the reader and connect with him or her, by word images, compelling stories, and universal emotions.  Whether the purpose is relationship-building, information sharing, solution-proposing, inspiration, or education, words are the key to effective communication.

Businesses and nonprofit need to communicate.  They need to communicate their features and benefits, the solutions they offer, and what sets them apart.  Similar to the falling tree in the forest, your business cannot carry out its goals if no one hears what it is all about. 

Unfortunately, many small business owners and nonprofit directors know they are missing opportunities to communicate their mission to the world, but feel helpless to improve their status.  While wearing the many hats of CEO, CFO, HR, office manager, and business development (to name a few), comprehensive marketing strategies may fall by the wayside.  In addition, while many entrepreneurs are financially savvy, their forte may not be written communication.

Consider a writer-for-hire who can update your web content, create collateral and newsletters, compose donor letters…  and you can multiply your outreach many times over.  In addition, if you feel left out of the social media loop, freelancers are available to update your website, blog, and post to relevant sites on your behalf.     

So that’s me, Wildflower Writing, writer-for-hire, available to write… well, anything with words!